The sock stayed the same. The way we tell it didn't.
Each concept below tells the same five chapters — how customers found you, how they find your competitor, your story, the competitor's story, and our story with data — using real UnboxMe numbers from Amazon. Every page has a palette switcher (bottom right) so you can try the same story in four colour worlds. Nothing here is final; mess around.
The Shelf Race
A 12-second GIF-like loop, then a scroll-pinned Amazon results stage where UnboxMe wins the click in August and the multipacks win December. You approve the test in chapter 5.
One Sock, Five Truths
Dovi's version. Founder-first, magazine feel. The product stays pinned while the context morphs; a draggable reveal compares "cozy sleep socks" with "6 pairs for stocking stuffers". Ends in the Context Loom.
The Operator's Table
Built for a live pitch. Evidence / shelf / decision in three columns; the viewer picks "more ads, rewrite everything, or one controlled test" and watches the consequence. Presenter mode auto-advances.
The listing that changes with the season
The context module from the concepts, on its own shareable page: one sock, six shopper moments, the real Brand Analytics demand curve, the rules that keep it safe (main image stays white, every claim traces to the product file, one test at a time), a calculator with your numbers, and the tests already running on the UnboxMe account.
Colour
- Paper is right in spirit, wrong in weight. Oat + ink is the most "founder letter" of the four, but at 96% lightness the page has no floor: cards float, the sock photos (white backgrounds) merge into the page, and the mauve loses saturation. Keep the family, drop the lightness.
- Stone fixes the photos. At 84% the white Amazon product shots read as objects on a table instead of holes in the page. Best for the editorial concept (B) and for anything printed or texted as a screenshot.
- Dusk is the pitch palette. Warm charcoal-taupe is literally the colour of the Stone sock. Cream type, mauve accents, and the emerald measured-lift numbers finally have contrast. It also sits between bestsr.ai's dark mode and the paper site, so the brand does not fork.
- Green means measured, nothing else. Across all four palettes emerald is reserved for numbers that came from Amazon. If a green appears on a button or a decoration, that is a bug.
Design, per concept
- A · Shelf Race. The pinned stage is the strongest device in the set; the right-hand step column has too much air between steps — tighten to 60vh per step and let the stage do more of the talking. The 12s loop should end on the December miss, not loop evenly, so the tension lands.
- B · One Sock. Best typography, best hero. The chapter-2 drag-reveal clips titles mid-word; replace with a two-card "hold to compare" crossfade. Add a 3-second hero loop of the listing card cycling seasons so the page moves before you scroll. Founder block should move up to chapter 3, not the footer.
- C · Operator's Table. Right tool for a live call, but the three-column stage is dense at 1280 and collapses awkwardly at tablet. Give it a presenter view (one column at a time, arrow keys) and keep the three-column layout for 1440+.
- All three. Print no price until the offer is reconciled; refresh the Sweet Dreams Mauve bullet 5 (still "Easter … Mother's Day") before Q4; and decide the "Backed by Perplexity Fund" lockup once so all three match.
The people in the story.
Each concept ends with the same team FAQ. Photos are dropped in as they arrive — until then a monogram holds the space so the layout does not move. Nobody's photo goes on a public page without their OK.
What the council agreed on
- Sock fixed, context moves. All three models (Claude Fable 5.1, GPT-5.6 Sol, Gemini 3.1 Pro) landed on the same device.
- Never lead with "AI". Founder and outcomes first; BoostSR by chapter 5; Perplexity Fund quiet in the footer.
- Real numbers only. Every figure renders from one shared data file pulled from your Amazon account and Brand Analytics.
- Grip socks only for the grip ASIN. The pilates stop uses Non-Slip Cloud Socks (B0D99Y1VF2).
- Dovi's test: long narrative (A) vs short direct (C's chapter 5 + season module), measured on strategy calls booked.
Before any of this goes live
- Pricing conflict. bestsr.ai shows $6,000/mo, $18,000 sprint, $5,000/mo annual; the working brief says one $2,500/mo offer. These pages print no price until you decide.
- Stale bullet. Sweet Dreams Mauve (B0DWM824RM) bullet 5 still says "Easter … Mother's Day" in September.
- "Backed by" lockup. Confirm Perplexity Fund logo permission; the live site has the heading but no name.
- December gap. UnboxMe at grid position 25 for "stocking stuffers for women" and absent from top 3 on "christmas socks" — the Q4 gift-frame test is the fix, and the story.